ABOUT WEB SITES
in a nutshell

1) A web site should be the hub of all your marketing efforts. From your business cards to your audio, video and print advertisement, all should point back to your web site. Your web site is the flagship of your advertising.

2) Web sites are a virtual reality. In a virtual reality, a business owner can show a 5 story brick and mortar office when in fact he works out of his bedroom. People will use your web site to judge you and your business. A Class "D" web site will not get you business. It does not take a rocket scientist to understand that you can't sell a Class "A" product on a Class "D" web site. If you judge people by the clothes they wear, the education they have, where they live, what they drive, then you should understand they judge you and your business by what YOU show them on your web site.

3) If you dont have web site, people who use the internet have a hard time believing you are really in business.

4) Internet visitors have NO PATIENCE with bad web sites.

They demand that a web site

a) Look professional
b) Run fast
c) Be easy to navigate
d) Use a lot of graphics to showcase products and services

4) Internet search engines require you to follow the search engine protocols if you expect to be ranked high in a random search by people who need your products and services but dont know you.

You have literally TWO SECONDS to get a buyer's attention when they come to your web site looking for goods and services. You can communicate a lot in two seconds with graphics (A picture is worth a thousand words.) and almost nothing in two seconds with text. In advertising and all selling, you must 1) Keep it Simple Sam (KISS) and 2) Show the monkey the banana. When you go into a retail store, you open the door and see things for sale. You dont see signs and billboards. When a vistor opens your web site they expect to see things for sale not a reading project.

REALITY: The same rules that applied to selling 5,000 years ago apply now. The internet is just the lastest means by which to profit from those age old principles of marketing.

Lesson over. To discuss how your site measures up, call or email me.

John WorldPeace